When it comes to Slow Trips product development, even our trainers need a bit of training to make sure the Slow Trips brand remains cohesive. Slow Trips provides various trainer workshops in which the brand, as well as special trainer skills, are conveyed.
Our professional trainers Martin Schobert (St. Elmo’s Tourismusmarketing, Austria) and Julia Schrell (Op der Schock, Luxembourg) lead individualised workshops for participants in various locations. So far, the following Train the Trainers workshops have taken place:
From 17–18 June 2019, our first Train the Trainers workshop took place in Romania in Cluj-Napoca. In this workshop, we learned how to identify our ideal Slow Trips guests and were introduced to the main criteria of a Slow Trips Experience. Participants learned how to create the perfect Slow Trips Experience and what the main differences are, compared to a conventional tourist experience. Every destination presented one example for a first Slow Trips offer. Feedback from other participants helped strengthen their product ideas.
After a city walk, our trainers visited “Dinner in the Dark”, a restaurant experience which takes place in complete darkness under guidance from blind people. Our trainers had to rely on their sense of touch alone. It was a very interesting example of a Slow Trips Experience in Romania.
In this second Train the Trainers workshop, this time in Luxembourg, we focused on how we can frame the stories of Slow Trip Experiences in each destination.
Participants learned about rhetoric guidelines and interesting methods of product development, such as the Experience Pyramid (from a product to an adventure). They also learned how to identify the economic benefits a Slow Trip Experience brings for stakeholders and providers. Those practical tips offered a perfect start into the product development of Slow Trips.