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For actively creatives, travel is about enjoying nature, meeting friendly people during a bike ride or a mountain hike, and eating good food.
Typical statements:

“When travelling, I want to experience nature, and I value movement — even with children.“
“I use my holiday to learn or experience something meaningful.” 

Many families are looking for honest, authentic and valuable activities that introduce their children to a fun way of learning and experiencing the culture of a place. Active participation and doing are the focus. They like to drive to places with forest areas or destinations that offer plenty of activities for every member of the family. They prefer farm holidays, private accommodations or small, unusual accommodations at fair prices to regular hotels.