This Brand Book and Work Book (c) 2019 was developed by Saint Elmo's Tourismusmarketing together with the member regions of Slow Trips coordinated by the lead partner LAG Zeitkultur Oststeirisches Kernland. Publisher is ARGE CultTrips & Slow Travel. All components of this concept are protected by copyright. Any use outside the narrow limits of copyright law and the agreement between client and contractor/author/authors without the written consent of ARGE CultTrips & Slow Travel (hello (at) slowtrips. eu) is prohibited and punishable and will be expressly prosecuted.
The Brand Book gives insights into the brand identy, brand principles, brand values, brand promises, brand images and the brand story of Slow Trips. It is a guideline for the 9 member regions of Slow Trips.
The Work Book is a practicioners guide for tourism experts in the 9 member regions of Slow Trips. It helps Slow Trips providers to develop slow experiences following the brand positioning, it is a lively book.